It is no secret that over the years social media has opened up a plethora of doors for fashion and beauty lovers around the world to showcase their talent.

Creative platforms like Instagram and YouTube have allowed women of all types of cultures, backgrounds and religions to showcase their talent. One demographic in particular have flourished in the face of western ideals, the Muslim blogger.

A lack of diversity and representation of Muslim women’s needs in the fashion and beauty industries have forced bloggers to make their own sense of modest style.

London hosted its very first Modest Fashion Week this year, showcasing and celebrating the best modest fashion in the UK.

Kanye West chose hijab wearing model for his Yeezy catwalk, whilst the likes of our very own home grown ‘hijabi’ blogger Dina Tokio has been teaming up with Glamour magazine and YouTube to share her content .

To honour this, we’ve put together the top 5 Muslim fashion and beauty bloggers who you need to see on your Instagram feed.


Credit Instagram / @sheikhbeauty

Name: Shaz

Instagram: @sheikhbeauty

YouTube channel: Sheikh Beauty

A London based make-up artist who have an impressive 339k followers! Best know for her outstanding make-up looks and affectionately vlogging her relationship with social media star hubby Omar.


Friday vibes, link in my bio for a new lookbook ladies! X

A post shared by D I N A T O K I O (@dinatokio) on

Credit Instagram / @dinatokio

Name: Dina Tokio

Instagram: @dinatokio

YouTube channel: Dina Tokio

Dina is the Queen of hijab styling and has been blogging for over 7 years alongside her YouTube partner in crime and husband, Sid.


🍉🍉🍉 #habibadasilva

A post shared by HABIBA DA SILVA (@lifelongpercussion) on

Credit Instagram / @lifelongpercussion

Name: Habiba Da Silva

Instagram: @lifelongpercussion

YouTube channel: Habibi Da Silva

Habiba has created her own range of hijabs loved by all over her 713k followers. The 23- year-old is not only a beauty blogger but is well known for discussing popular topics through her #HabibaTalks.


Credit Instagram /

Name: Aaliyah JM


Nottingham born beauty blogger Aaliyah is renown for her innovative hijab styles and fun personality, which she regularly shares with her 301k followers.


Credit Instagram / @mariahidrissi

 Name: Mariah Idrissi

Instagram: @mariahidrissi

This model and public speaker made her big break when she starred in H&M’s video campaign to promote Close the Loop recycling initiative wear a checked hijab and sunglasses.