Magazine² is a B2B magazine by journalists for journalists.

We have identified a gap in the market: other publications, such as UK Press Gazette, focus on news so we intend to be a hub for magazine journalists, offering a professional, useful but lighthearted and fun resource that doesn’t take itself too seriously.

We intend to become synonymous with journalists and be a trusted brand that everyone wants to be associated with in one way or another, whether it’s to help advance a career or to gain interesting insights into the industry.

There will be special emphasis on promoting diversity in the industry with special editions of the magazine for events such as Black History Month and International Women’s Day.

We want the magazine, particularly in its digital elements, to have a very community feel. A big part of journalism is talking to people, and we want to reflect that.


Magazine journalists, but also reaching out to anyone in the field of journalism who wants to either further their career or gain insight about the industry. There are more than 900,00 journalists in the UK, with 8,000 different magazines published, which gives us a large potential audience.

Cover price/distribution

Cover price for monthly print magazine will be £3.50 but the main model will be subscriptions. Online subscriptions will provide access to digital versions of (some) print content but also website-only content


News, industry trends and updates, policy, job moves, interviews with editors, behind-the-scenes features, journalist anecdotes plus dedicated student journalism and freelance sections.


YouTube channel with “how to videos”, interviews with industry professionals and magazine insights, such as a day in the life at Vogue.

(Sponsored) podcast posted regularly featuring different industry professionals talking about their career and their magazine and helpful tips

Social media will focus on Twitter (the journalist’s platform), Facebook (so we can utilise Facebook groups) and YouTube (adverts on YouTube can create more revenue) plus Instagram story ‘takeovers’ with other magazines

Host live Q&As with industry people on Facebook or Instagram

Articles and content available on the website via digital subscription. Some online content will be the same as the print content but there will be a distinct difference to encourage readers to subscribe to both (Big interviews with key industry members in the print magazine for example).

Discussion boards/forums for readers to get advice from other industry professionals and network with each other.

Job vacancies and pitch requests posted on a dedicated corner of the site.

Brand extension

Awards ceremony, highlighting the best in magazine content – making money through ticket sales and event sponsorship.

Workshops/lectures, helping people hone and develop skills

Freelancers’ Christmas party – freelancers work alone and so this would be a good way to increase positive engagement and networking, making them feel part of the industry and workforce

Small- scale events such as writing retreats, industry coffee morning/networking opportunities at a regional scale

Merchandise – pens, totes, mugs


Podcast and youTube channel

E-commerce / affiliate links for product round-ups

Magazine² will by pitched by Jacob Chamberlain, Polly Harrison and Amanda Walker to a panel of industry professionals in NTU’s Dragons’ Den competition for MA Magazine journalists on Wednesday March 4