Lucy & Yak, an independent clothing shop in Nottingham city centre.

For many, one of the largest pull factors to independent clothing stores comes from the face-to-face, personal contact between the customer and the shop owner. Whilst most now opt for online shopping, going in and seeing the products is a far more immersive experience where shoppers can see the details in person – a common occurrence for second-hand clothing businesses online to mislead customers by showing fraudulent items or by covering up damage in photographs.

The Hungry Ghost Artspace, Nottingham City Centre, is an independent shop and café that sells clothes as well as other niche gifts and trinkets. Alice Peverill, the store attendant, said: “It’s quite nice to have all these gifts and items gathered in a more permanent, in person place, people like more independent places. There’s been a big focus on conglomerates recently, I think people prefer more personable experiences – more independent clothing.”

During the Christmas season, it’s always better to give rather than receive. So for the sake of Christmas spirit, why not give to a person who you can see, speak to and have more of a connection with, than just buying from someone off a screen?

Alice Peverill, sitting at her desk at Hungry Ghost Artspace.

On the high street, it’s often quite hard to find clothing that suits you – especially when it comes to fast fashion brands who optimise the amount of stock over quality. Vintage clothing stores offer an alternative. The items are donkey’s years old, so you can guarantee that they’re built to last. Lisa Wright, 34, who works at COW, said: “It’s all about inclusivity. We stock sizes 4 to 32 and we go up to 4XL, no other retailers on the high street offer that, which makes us quite exclusive.”