WIRED's Creative Development Lead Anna O'Donohue talks about whether AI Sora's availability will threaten the creative industry or not. (Image Credit: Anna O'Donohue website)

While AI Sora has opened up much conversation about video production, WIRED’s Creative Development Lead thinks otherwise of it. 

In a recent interview, Anna O’Donohue, who leads the Current and Obsessed series on WIRED YouTube said that she wasn’t “worried” about the Sora model threatening the creative industry. 

Despite its almost realistic videography, O’Donohue says, “There’s been a real shift in the public conscience of being able to detect fake and real.” Another shift happening simultaneously is it “getting to the point where you can’t make out what’s real or not,” adds O’Donohue. 

However, she added, “I do like to think that creativity and new ideation that isn’t just based on previous stuff will always win. So, I’m not worried, I think we’re okay.”